Anya Anderson, RedSeed

RedSeed trains retail staff: it provides courses, coaching & a customisable LMS with a library of easy-to-implement course content and learning pathways that lets its customers customise the training. Its coaching is a key differentiator. Anya talks about growing the company from in-person training to fully online resources. She’s now looking at flipping from sales led to product led growth. It’s a great story of adapting the company to the market over time.